The IT department, the web developers, and the SEO pros often find themselves at loggerheads when it comes to website development. However, in 2023 the role of a website developer in SEO has become more collaborative. A web developer will solely focus on making the website appear pretty, but an SEO professional will bring functionality to it. Thankfully, many web developers have understood that they cannot afford to work in silos anymore.
Companies will hire a web developer Melbourne only if they come with more than just coding skills. They want someone who can also optimize the website for search engines and increase its visibility. Let us understand the role of web developers in boosting a site’s SEO value.
What is SEO-Friendly Web Development?
We would like to start with the basics to help you understand the principles of SEO-friendly web development. You browse the internet using an application known as a web browser. However, you might better recognize it as Chrome, Firefox, or Internet Explorer. Whenever you want to access a site, you type the URL for the site on the address bar. Your browser then sends a request to the site’s server where the files are hosted.
After that, your browser initiates the download of all site contents in the form of HTML images, documents, and videos. “Front-end technologies, such as HTML and other languages, render the site’s contents for you while handling the information you share with the site, like entering your debit card details or submitting a form, is done by the “back-end technologies.”
When you hire an experienced web developer Melbourne, he will build your website’s architecture, ensuring the front-end and back-end technologies work seamlessly together. However, this must be done in an SEO-friendly manner. It means that the site has to be developed so that search engines can crawl and index the website’s pages effectively. It is vital if you want your website to rank on the search engines. There are some steps that a web developer can take to make the website SEO-friendly.
Integrating Web Development with SEO
A website has to rank on the search engine to make it effective in the market. Without proper SEO optimization, your website will be lost in the vast sea of online content. SEO optimization has become critical for businesses that want to increase their online visibility. As a web developer, you must ensure that the way the content is presented on the site is optimized for search engines.
Web developers must plan a website to prioritize the client’s business. In this regard, designing a friendly website helps the client the most because it makes the site rank. Position SEO at the core of your web development process to attract more traffic to the website. Knowing the process of consolidating the SEO features for a site is a requirement for all website designers. It saves the visitor’s time and effort. The most crucial objective of any website design is attracting more visitors. You can easily meet this objective by accommodating SEO into your website design.
Role of Web Developers in SEO
It is high time that web developers adopt the motto – “No website without SEO.” If the site’s contents are not SEO-optimized through linkages, web page titles, meta descriptions, and keyword-rich content, it will be difficult for the site to rank higher on search engine results pages. A web developer must think ahead about achieving optimal SEO results for his clients.
The web developer must recognize the value of SEO-friendly development to ensure the website secures a rank on top of the search engine results. We have listed a few vital elements of SEO-friendly development that every developer must know in 2023.
6 Must-Know Basics of SEO for Web Developers
There are several vital elements that every developer should be aware of to achieve the goals of SEO-friendly development.
It is an essential factor to consider when designing a website. About 59% of users believe a well-structured website must not take more than 3 seconds to load completely. You can expect these users to skip over your website if it takes a second more than that. The slow speed of your website may also affect its ranking on search engines. It becomes challenging for an SEO expert to improve the site’s rank with SEO content. This fact recommends that web developers either work closely with SEO experts or learn the SEO principles themselves.
You are likely to get more visitors to your website from mobile users. Today, people use their smartphones more than ever to browse the internet. Attracting and retaining visitors can become challenging for a website without mobile device optimization. It is a challenge for web developers because they must account for the different screen sizes. Web developers must ensure their websites are responsive and adapted for mobile viewing.
A Web developer will have the knowledge of how to use SEO to arrange the content in a meaningful manner for the readers. They will know how to present the title, subheadings, and body text. The design would enable the users to read and understand the content easily. A skilled developer will strategically place the CTA button to encourage engagement and conversion. He will also hyperlink the content to other reading materials on the website that can help clarify the readers’ doubts.
Any business that flourishes does so by appealing to its customer base. For a web developer, the users should be equally important as the client. It is ultimately the user that the client wants you to target. By ensuring that your website is developed with SEO in mind, you can maximize its impact. Your design should allow users to move from one page to another easily. It convinces the user of the validity of your’s client’s business and may lead to a sale. Your UX design must incorporate SEO principles to be able to deliver optimal results to the client.
For a developer, the website he develops must be secure against external threats. In today’s landscape, cyber attacks are becoming increasingly common and sophisticated. Therefore, it is crucial to implement robust security measures to protect your client’s website. This step also builds trust in the users, who can rely on your security measures and provide sensitive information like bank details. The protection afforded by the HTTPS protocols is a great place to start.
Finally, the URL structure can also help the SEO of your website. A web developer can use the URL to provide precise information about the website by using keywords or phrases. A well-structured URL can also improve the user experience by making it easier for them to navigate your site and find what they want. It’s essential to remember that the URL should accurately reflect the content of the page it leads to and avoid using generic or irrelevant terms.
To summarize, we can see that web developers have a huge role to play in a site’s SEO. Without the proper understanding of SEO principles, a web developer cannot hope to create a website that ranks well. We encourage all web developers to integrate the core propositions of SEO to enhance the quality and reach of your website.