What is Financial Analysis of a company and Financial Analysis Outsourcing Process you need to know

What is Financial Analysis of a company

Table of Contents

When making investment decisions, most people think that simply looking at a company’s financial planning is enough. However, to make an accurate assessment, you need to perform a company’s financial analysis. 

In this post, we’ll discuss the financial analysis and highlight some key components that you should look at. So, if you’re thinking about investing in a company, be sure to read on!

What is Financial Analysis of a company?

What is Financial Analysis of a company

The financial analysis evaluates businesses, projects, and other finance-related transactions to determine their performance. Typically this will involve analyzing whether an entity has enough stability or solvency for you wish it were worth investing money in.

Financial analysis can be used for various purposes, such as evaluating economic trends and setting financial policies. This is done by synthesizing numbers with data to create accurate models that inform long-term plans in business activity or investment decisions involving project selection.

Financial ratios are used to compare one company’s performance with that of another. They help investors determine if they’re getting their money’s worth and identify any potential problems before it becomes too late.

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Corporate and Investment Financial Analyses: What are the differences?

Corporate Financial Analysis

In corporate finance, the accounting department is responsible for conducting internal analysis and sharing it with management so they can make better business decisions. Ratios like net present value (NPV) or Internal Rate of Return(IRR) may be used in this process, which helps decision-makers determine which projects deserve execution time.

The corporate world is all about analyzing past trends and predicting future ones. One of the most popular methods for doing this in business today, thanks to advanced technology like data analytics software systems that track everything from sales revenue generation down to each customer’s spending habits on your product or service offerings, can be useful when it comes time to forecast performance based on these historical records.

By analyzing past trends, retailers can make informed decisions about their inventory levels for the coming months. For example, in December alone, there are typically considerable increases in demand that lead many companies’ profit margins up significantly.

Investment Financial Analysis

In finance, there are two schools: top-down and bottom-up.

Top Down approaches first look for macroeconomic opportunities such as high-performing sectors before drilling down into individual companies within those same industries to find potential successful investments by analyzing certain fundamentals explicitly related to them.

Micro-level investing is a bottom-up approach that looks at companies and performs an analysis similar to what’s done in corporate financial reports. This includes considering past performance, expected future results, and other individual indicators such as the overall health (of both their finances or products) over time when making decisions on whether they should invest money into these businesses.

Types of Financial Analysis

Fundamental Analysis

Fundamental analysis is a way to determine the actual value of any company by using ratios from data within their financial statements, such as earnings per share (EPS).

Using this information in addition to an analyst’s review of economic and financial situations surrounding said business enterprises will allow them to arrive at intrinsic values for securities which can then be compared against one another, and articulate whether these stocks are undervalued or overpriced based on current prices.

Technical Analysis

Technical analysis is a powerful tool that can be used to analyze the market sentiment behind trends in prices. This technique focuses on understanding how investors feel about specific investments rather than analyzing them strictly from an asset-side perspective like the fundamental analysis.

Technical indicators attempt to capture information such as volume levels and price changes, so you know what’s happening with your investment at any given time, whether up or down.

Key elements of a Financial Statement Analysis

Income Statement

The income statement is crucial for any business, as it reports financial performance over time and helps predict future outcomes. Companies that use card readers at POS systems need to show the associated charges on their income statements. This same goes if you frequently handle credit cards or send pro forma invoices through invoice software.

An income statement might include:

  • Gross Profit Margin: The gross profit margin is the percentage of revenue minus your cost for goods sold. Calculate by dividing any leftover money from sales into what you’re making in profits, which gives an accurate assessment of how efficient this business is.
  • Operating Profit Margin: The amount of revenue remains after all expenses have been paid and costs. It’s calculated by dividing your earnings by your income.
  • Net Profit Margin: The percentage of revenue minus all expenses from sales to determine if a company has enough left over after everything else is taken care of. Net Profit Margin is calculated by dividing your net profit margin per unit/sale by the amount you sold during that period in question–the higher this number gets, the better.
  • Revenue Growth: The revenue growth rate is the difference between a company’s current and last year’s, divided by how much more money was made in that period. This number can be used to determine if there has been progressing with business operations or not because it will show you what percentage increase would have taken place without any other changes happening around them.
  • Revenue Concentration: The evaluation of which clients generate the most revenue. They are calculated by dividing your total annual income by one customer.
  • Revenue Per Employee: The number of employees and their productivity is key to company success. It is calculated by dividing revenue by the number of employees. The income per employee measures how much money can be generated for each worker in your workforce, with higher numbers meaning more productive companies.

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Balance Sheet

What is Financial Analysis of a company

The balance sheet is a snapshot of your company at any given time. It reflects all your assets, liabilities, and shareholder equity and how much they’re worth together – which must equal zero.

  • Assets are the lifeblood of any business. Assets have been categorized into three major groups: liquidity, leverage, and efficiency indicators to determine how efficiently your company generates revenue.
  • Liquidity ratios measure how much you can pay in short-term debts. They include current, quick, interest coverage, and net working capital.
  • Leverage ratios are a way to measure how much capital comes into your business in the form of debt. They can include debt to equity ratio, debt to assets ratio, debt to EBITDA ratio, debt to capital ratio, interest coverage, and fixed charge coverage.
  • Efficiency Ratios measure a company’s efficiency ratios, and you can determine its ability to manage liabilities and use assets for income. This will help assess inventory turnover, account receivable days, net asset turnover, and total asset turnover.

See more» The Role of Balance Sheet in Financial Analysis: Why It Matters

Cash Flow Statement

The cash flow statement is a crucial report in any company’s financials. It provides information on liquidity, solvency, and future flows of money that can be used for many different purposes like paying bills or investing in projects yet unborn.

You may generate your own using invoicing software or even an excel sheet if you have the data collected automatically through credit card payments at virtual terminals within business systems.

  • Inventory turnover measures how often your business sold its total inventory in a dollar amount. It’s calculated by dividing COGS by average inventory.
  • Account Receivable Days show how efficiently the business used its assets. Calculate by dividing your credit sales net value (the difference between your collected and expenses) by average accounts receivable.
  • Total Asset Turnover shows the business’s ability to generate sales from assets. It is calculated by dividing your net revenue against the average total asset value for the company.
  • Net Asset Turnover – The value of your business’s sales compared to the asset’s value. It is calculated by dividing your sales by average total assets.

See more» A Beginner’s Guide to Cash Flow Statement: Examples and Explanation

Important Financial Ratios

You can save yourself a lot of time by only looking at the most important financial ratios.

  • Debt to Equity Ratio – Calculated by dividing total liabilities by shareholders’ equity.
  • Current Ratio – Calculated by dividing existing assets by current liabilities.
  • Quick Ratio – Calculated by dividing current assets, minus inventories, by current liabilities.
  • Return on Equity ­– Calculated by dividing net income by shareholder’s equity.
  • Net Profit Margin – Calculated by dividing net profit by net sales.

See more» Understanding the Statement of Shareholders Equity: Key Concepts and Examples

Steps to perform a company Financial Analysis

A company must assess its financials and compare them with earlier periods or other competitors to see how they are performing. The following steps are the basic steps for you to start performing a company Financial Analysis.

Step 1: Collect the company’s financial statements from the last three to five years, including:

  • Balance Sheets
  • Cash Flow Statements
  • Income Statements
  • Shareholders equity statements

Step 2: Analyze these financial statements and scan them to look for large movements in specific items from one year to the next.

Step 3: Review the financial statement’s notes which may have information that could be important in your analysis of the business.

Step 4: Analyze the Balance Sheet to see if there are significant changes in the company’s assets, liabilities, or equity.

Step 5: Examine the Income Statement to identify trends over time.

Step 6: Evaluate the business’s Shareholder’s Equity Statement.

Step 7: Analyze the company’s Cash Flow Statement.

Step 8: Calculate financial ratios.

Step 9: Gather the company’s key competitor’s data.

Step 10: Review the market data of the business’s stock price and the Price to Earnings (P/E) Ratio.

Step 11: Review the Dividend Payout. The Dividend Payout Ratio measures the percentage of a company’s net income given to shareholders in the form of dividends.

Step 12: Evaluate all of the data you generated.

Types of Financial Analysis services you can outsource

Model Risk Management Services

Model risk management services are the practice of assessing risk in financial models. It helps organizations identify, understand and manage the risks inherent in their financial models.

Financial analysts can review a model’s inputs, assumptions, output, and results to identify risks. By understanding and managing the risks inherent in their financial models, organizations can improve the accuracy of their financial models and make more informed decisions about risk.

See more» Risk Mitigation: Preparing for the Unexpected

Financial Analysis for Banks

Financial Analysis for Banks is vital to understanding an organization’s financial stability and risk. Financial Analysis Outsourcing Services provide a thorough analysis of how much money you have, what your assets look like (i.e., stocks), and advice about potential investments or loans that might be beneficial based on this information.

Order Management Services

When you need to take orders for your brand, you can outsource Order Management Services, which has skilled professionals who will manage the process from processing and payment collection. They use an automated workflow with their order management tool to automate it as much as possible.

Spend Analysis Services

Outsourcing Spend Analysis Services helps businesses identify their highest spending customers and aggregate all of the company’s money towards a specific client or project into one report for easy access.

Fixed Asset Management Services

The Fixed Asset Management Services provides all the tools you need to keep your assets in check, including asset tagging, asset movement tracking, inventory verification, asset reconciliation services, and fixed asset auditing services.

Fixed Asset Reconciliation Services

Fixed asset reconciliation services provide accurate financial accountancy and maintenance of your assets at highly cost-effective prices. They enable you to do away with the tedious process while cutting down on costs.

Investment Analysis Services

Investment analysis is a complicated process that requires thorough research and understanding of your financial goals. However, it can be done at an affordable rate by outsourcing this service to professionals trained specifically for these tasks – without sacrificing quality or value.

Budget Forecasting Services

What is Financial Analysis of a company

By outsourcing, they will help you objectively measure your success by projecting or forecasting the expenses, revenue, and their effect on profitability goals.

See more» From Data to Insights: How to Build Accurate Sales Forecasts

Investor Reporting Services

The right Investor Reporting Service can help you accurately report your financial and business position to various stakeholders, such as shareholders.

Pricing Analysis

Successful pricing strategies are essential to success. Pricing Analysis can help you optimize your prices and get the most out of them, increasing margins or driving growth.

Labor Cost Management Services

Labor cost management services can help you identify and track each employee’s total cost, whether part-time or full-time. They also will point out when it makes sense for your company to hire additional personnel.

Other Financial Analysis services

Besides the above services, there are a lot of Financial Analysis Outsourcing Services that you can outsource, such as:

  • Due Diligence Services
  • Treasury Management Services
  • Regulatory Compliance Services
  • Portfolio Analysis Research
  • Post-Merger Integration Services
  • LIBOR Transition Services
  • Management Advisory Services
  • Intuitive Dashboards
  • Key Performance Indicator (KPI) Tracking

Why outsource Financial Analysis services for your business


The most important benefit of financial analysis outsourcing is that they will know exactly what models to use. They’re experienced, knowledgeable professionals who have worked with many companies before yours. They can build your unique model from scratch if none exists yet or provide insight into how well-established ones work for you to make informed decisions on where progress should be made.

Financial analysis outsourcing whose past successes and failures are considered will have a chance to benefit both the current company and future clients. Successful freelancers might even be able to share their knowledge with other companies for all parties involved – including customers- to understand what works best when it comes time to do business again.


Financial analysis outsourcing’s professionals can be a great way to save money; technology is one area where you’ll find this. They may not all need expensive enterprise-level licenses for their work because they will probably use open source software or other affordable options available. So freelancers don’t have to spend extra on unnecessary things.

The growing SMB needs an experienced outsourced computer programmer and IT systems knowledge to implement their in-house programs. This allows them more control of data, internally or externally, over employees who may not have as much expertise with company software packages as in Financial Analysis operations.

Business transformation

The business world is changing, and so are the reasons for outsourcing. Financial analysis outsourcing can help a company become more competitive by providing better service while also helping them stay ahead of their competition through continuous innovation that increases the value to stakeholders in all aspects, from quality assurance procedures down towards Manufacturing processes themselves.

Transparency and regulatory compliance

The need for enhanced transparency and regulatory compliance has led CFOs worldwide to outsource finance & accounting services. By hiring an outside party, you can ensure that your company operates within legal boundaries while achieving improved financial reporting in less time.

The process to outsource Financial Analysis services

What is Financial Analysis of a company

Financial Analysis Outsourcing has experience and expertise, which allows them to provide clients with the best quality services. This is possible when they leverage a streamlined, systematized process that allows for an easy transition from project start to finish. The key steps in outsourcing the financial analysis process:

  1. Data Collection: The first step in any process should be data collection. The more information you have, the better your chances of coming up with a sound conclusion that will lead to successful decisions and solutions for the problems.
  2. Data Processing: They process data to find relationships and insights that will lead you in the right direction.
  3. Data Interpretation: This is the process of understanding and analyzing data. Their experts have years’ worth of experience in this area, allowing them to provide an accurate accounting for your company’s finances.

Financial Analysis is the process of determining a company’s financial stability and profitability. This involves reviewing a company’s financial statements to assess its liquidity, solvency, efficiency, and profitability. Financial analysts also use ratios and formulas to forecast a company’s future performance. 

Innovature BPO’s Financial Planning and Analysis Outsourcing Services

Financial Planning & Analysis is one of the Finance and Accounting Services that Innovature BPO offer boutique, customized processes to meet the requirements of many US big corporate clients. Our team commits with a higher level of customization, accuracy, timeliness, and creativity that delivers the right values you expect. Contact us to receive further consulting!

Contact us if you’re looking for help conducting a financial analysis or need someone to do it for you. Our expert team has extensive financial analysis experience and can help your business achieve its goals.

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