At Innovature, we believe that great partnerships are built on clarity, trust, and progress. That’s why we’re excited to share something big with you: we’ve officially rebranded. This transformation goes far beyond a new look. It reflects who we’ve become and where we’re going. As an AI-driven outsourcing partner, we’re evolving to meet the needs of a fast-changing world, and our brand is evolving with us.
Why We Rebranded
Innovature was founded in 2015 with a simple idea and a small, dedicated team. Over the past 10 years, we’ve grown steadily, expanding our capabilities, scaling our operations, and building long-term partnerships with clients around the world.
What started as a local team with big ambitions has become one of Vietnam’s leading BPO providers. Along the way, we’ve delivered value across finance, marketing, customer service, data operations, and more. We’ve helped businesses work smarter, move faster, and scale with confidence.
Now, as we look toward the next decade, we are evolving once again. This rebrand marks a new phase in our journey, one where AI and technology play a central role in how we deliver outsourcing solutions. This rebrand reflects that evolution. It aligns our visual identity with the company we’ve become and the future we’re building.
Our updated brand connects who we are with where we’re going. It reinforces our long-term vision and business priorities:
- Highlighting our strength in technology-first, AI-powered outsourcing
- Presenting a more unified, modern identity across every platform and touchpoint
- Supporting our global expansion and building deeper trust with clients in key sectors
We haven’t changed what drives us; just how we express it. This brand tells our story with greater clarity, purpose, and momentum.
Our New Visual Identity
The Logo: Clear, Confident, and Designed for Impact
Our new logo is simple yet strong. It combines a clean symbol with a distinctive wordmark that reflects forward motion, integration, and digital agility, which are qualities defining how we work with our partners.
The symbol itself carries movement and purpose, while the wordmark ensures visibility and recognition as we continue to grow. Used together, they tell a unified story of a brand that’s modern, capable, and always evolving.
Brand Color: Dodger Blue
One of the most visible changes in our rebrand is our transition from red to blue. Red has been with us since the early days, symbolizing the energy, passion, and ambition of a startup finding its place in the world.
Now, we embrace Dodger Blue to mark the next chapter in our story. This vibrant shade of blue reflects not only innovation and modernity but also a sense of trust, clarity, and long-term vision.
This shift in color is more than aesthetic; it represents the journey we’ve shared with our clients. From our early-stage enthusiasm to becoming a reliable, AI-driven outsourcing partner for global businesses, Blue illustrates where we are now: confident, capable, and future-focused.
Dodger Blue captures our spirit: dynamic yet dependable, bold yet refined, and helps us stand out in a world driven by connection, technology, and trust.
Our New Typography: iBrand Ligature
We’ve also introduced a custom typeface called iBrand. It features smooth, flowing letterforms that mirror the way we work: connected, intuitive, and seamless.
Each curve and joint in the Ligature is designed to reflect the continuous flow of ideas, collaboration, and innovation. It speaks not just to how we present ourselves visually, but to how we think, create, and deliver value.
The typeface is a visual expression of who we are: intelligent, adaptable, and always moving forward.
What This Means for Our Clients and Community
Back in 2015, we started as Innovature Consulting. We were a small but passionate team with a big vision to create meaningful solutions and shape better futures. With startup energy and a bold red brand, we began building something we truly believed in.
By 2021, we had grown into Innovature BPO. With more talent, deeper partnerships, and broader capabilities, we stepped confidently into the world of business process outsourcing. Our tagline, “Our Talent | Your Team,” reflected our collaborative spirit and our commitment to becoming a trusted extension of every client’s team.
Now in 2025, we are proud to introduce a new chapter in our story. With a refreshed brand identity and a new tagline, “AI-Driven Outsourcing Partner,” we are embracing the future with clarity and purpose. Our new blue tones represent innovation, trust, and a tech-forward mindset that aligns with where we are and where we are going.
This rebrand is not just about a new look. It represents the journey we’ve taken and the evolution of who we are. From a handful of passionate individuals to one of Vietnam’s leading BPO providers, our story has always been shaped by growth, learning, and lasting partnerships. This new identity brings clarity to everything we stand for:
- That we’re driven by innovation, not tradition
- That we focus on solutions, not services
- That we build long-term partnerships, not one-time projects
Our vision is to be more than a vendor; we aim to be the engine behind the world’s most agile and efficient businesses. By combining global talent, intelligent systems, and AI-powered processes, we help our clients stay one step ahead.
As we look to the future, this brand will guide us. It will support our strategy to:
- Expand globally and serve more clients in more markets
- Deliver integrated, end-to-end outsourcing solutions
- Keep investing in technology, talent, and transformation
Sharing from our Leader
Rebranding is more than a new logo or color palette; it’s a reflection of who we’ve become and the direction we’re headed. As Innovature enters its next chapter as an AI-driven outsourcing partner, it’s a moment to reflect on our journey, acknowledge our growth, and share what this transformation truly means for all of us.
Here’s a message from our leadership, capturing the spirit behind this milestone and the vision that drives us forward:
“
It marks our pivot towards digital transformation and advanced AI-driven solutions, enabling us to deliver greater value and innovation for our clients worldwide. This new brand identity honors our journey over the past 10 years and signals our commitment to remain at the forefront of our industry for many years to come.
”
Ella Nguyen, Co-founder & CGO
Looking Ahead
You’ll start seeing the new Innovature across all of our platforms, ranging from our website, communications, and materials to our digital presence. What matters most hasn’t changed: our dedication to our clients, our belief in smarter solutions, and our drive to lead with integrity, agility, and impact.
In Mid September, we will be moving to a brand new office in District 1. This is the 4th time that we have to move our office to accommodate growth. From a humble start with a team of 5 in a small office in Copac in District 4, HCMC, we have grown into a 100-seat office in District 1. Growth has been a consistent theme throughout of company’s history in the last 10 years. Growth has come with lots of excitement, joy together with discomfort and imperfections; however, it’s all worth it. This office relocation is more than just a change of address; it’s a strategic step forward. It reflects Innovature’s sustainable growth and our long-term commitment to providing all Innovaturers with a modern, dynamic, and inspiring work environment.
Thank you for being part of our journey. Over the past decade, we’ve grown, evolved, and delivered smarter solutions for businesses around the world. With a bold new identity and a clear focus on AI-driven outsourcing, Innovature is ready to help you move faster, scale smarter, and lead with confidence in a digital-first world.
