
In March 2023, Innovature BPO proudly served as the Diamond Sponsor of one of FTU’s most anticipated student business competitions. Far more than just a name on a banner, our involvement reflected a deep commitment to supporting the development of future business leaders through mentorship, coaching, and high-level evaluation.
This partnership showcased how business and education can come together to create real impact, and how employer branding goes beyond recruitment when it’s grounded in purpose.
A Multi-Faceted Contribution
Innovature’s role spanned three impactful areas:
- Training Coach: Our team conducted hands-on training sessions for contestants, offering practical guidance on everything from market analysis and financial modeling to communication and leadership. The goal wasn’t just to prepare students for the competition, it was to give them real-world knowledge that would serve them well in their future careers.

- Judging Panel: Our representatives also served as judges, offering insightful and objective evaluations of student teams. With deep experience in operations, finance, and HR, they brought a professional perspective to the table, helping students receive meaningful, constructive feedback that would stretch their thinking and sharpen their strategies.

- Strategic Sponsorship: As the Diamond Sponsor, Innovature supported the event both financially and professionally, contributing to its success at every stage. But our support wasn’t just about resources, it was about raising the bar for what a student competition can deliver when paired with industry expertise.
The Experts Behind the Impact
Our contributions were led by three core team members, each bringing a unique perspective:
- Ms. Lucia Le, Talent Acquisition and Management Manager
Shared insights on team collaboration, leadership, and talent readiness during both coaching and judging rounds.
- Mr. Nam Nguyen, Sales Operation Manager
Provided practical business lens evaluations for contestant strategies and offered advice on market-fit thinking.
- Ms. Jen Le, Finance and Accounting Manager
Guided students through the financial viability of their ideas and helped them refine budget models and resource planning.
Each of them served not only as professionals but as mentors, encouraging students, challenging their assumptions, and recognizing high-potential talent.
Why This Matters to Us
Competitions like these are more than just student showcases. They’re opportunities to shape the next generation of thinkers, doers, and innovators. And that aligns perfectly with Innovature’s mission to invest in young talent: not just by hiring them, but by walking alongside them during their journey.
By participating at this level, we were able to:
- Spot emerging talent early
- Share our culture and values in a live, meaningful way
- Contribute to education with more than just job offers with time, expertise, and mentorship
This is what it looks like when employer branding is about real connection.
The Ripple Effect of Real Support

While the spotlight was on the student teams, many told us afterward how much they appreciated the behind-the-scenes coaching. Several participants said they gained more confidence presenting in professional settings. Others mentioned that the feedback from our judging panel helped them refine their ideas beyond the competition itself.
The value wasn’t just in who won, it was in the learning journey students experienced along the way.
For Innovature, that’s the true reward: knowing we helped push young talents a little further, challenged their thinking, and reminded them of what’s possible when they dare to lead.
Looking Ahead
We’re grateful to FTU for trusting us with such a vital role in this competition. It reinforced our belief that the best way to engage with talent is before the job interview, when they’re still discovering what they’re capable of.
This event also reminded us that when industry professionals take the time to mentor, evaluate, and uplift students, the benefits echo far beyond the competition room.
As we continue to grow, Innovature will keep showing up, as a sponsor, as a coach, and as a partner in student success. Because shaping the future of work starts here, with the people who will one day lead it.
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